Storytelling as a tool for better customer experience
Zoom | 22.04.2021 | 10-12:30
Storytelling is the art to tell stories to engage an audience. The storyteller conveys a message, information and knowledge, in an entertaining way. Stories have always been a part of our lives. Literary techniques and non-verbal language are storytelling tools—photos, pictures, and film can tell a good story too. We will focus on storytelling as a part of your marketing strategy to influence audiences during this session.You can tell stories to potential customers and persuade your target audiences to start using your services.
10-10:30 – Pekka Vartiainen. Basics of using stories. Openfor everyone.
10:30-11:00 – Juha Iso-Aho. Rural Explorer case. Open for everyone.
11:15 – 12:30 – Juha Iso-Aho, Pekka Vartiainen. Hands-on workshop: examples, discussions, group work and exploring own possibilities. Only for EDUCRO project participants.
Pekka Vartiainen, PhD, Principal lecturer at Humak. Pekka is an expert in creative writing, literature and cultural management.
Juha Iso-Aho, lecturer and project manager at Humak. Juha has experience in managing multiple RDI projects related to storytelling, event production, the creative economy and cultural tourism. He has been a member of various networks related to culture and creative industries and a chairman for cultural working group in the Regional Council of South-Karelia.
The event is free for everyone, but registration is required.
The language of the event is English. For any questions and concerns call or email.
046 952 2820