Planned Events


Module 5. Branding and Brand Cooperation

Webinar + workshop with Heikki Laaninen

Zoom | 03.06.2021 | 10-12:30


10:00 – 11:00 Webinar. Brand Co-Operation: basics, examples, how to start

Brand collaborations are a great business tool for any brands out there trying to stay visible and relevant in today’s world. In the webinar, we take a look on why brand co-operation might be interesting for your brand or brands in general, how these kinds of collaborations work, a few examples, and how to get started. When executed well the brand co-operations will mutually benefit the collaborating companies, their clients, and customers.

11:00 – 10:45 Brand Management Workshop

Taking a step further from the webinar and brand collaborations
we’ll talk about brand management. How to do business in the
changing world to stay true, relevant, but still renew in a consistent
way. Some of the keywords: Stories, reputation, equity, and loyalty.


Are there certain challenges/questions you would like to discuss
about? Or would like to be covered?

About the expert:

Heikki Laaninen is a branding and licensing expert with a strong international background, specializing in the creative industries. He has worked at Rovio Entertainment as a licensing manager and was part of the team creating and executing the award winning Angry Birds – licensing program. After Rovio, 2013, he co-founded and served as a managing director of 5th Wave Brands, a licensing and brand development agency based in Helsinki, that had a strong focus at representing Nordic design and life-style brands, as well as the new wave of digital entertainment, especially for the Asian markets. Since 2018 Laaninen has worked as Head of Licensing at Ferly Co., an IP development company and a boutique licensing and publishing agency with offices in Helsinki, Stockholm, Vancouver, and Los Angeles. Laaninen has also held various positions at AGMA, Finnish Agents and Managers in Creative Industries, most recently as a Chairman between 2018-2020.

The event is free for everyone, but registration is required.

The language of the event is English. For any questions and concerns call or email.

046 952 2820