Module 4. Business Model Canvas

The BMC is a visual way of identifying key elements of your business and how they relate. Using the BMC, you can develop a clear view of your value proposition, operations, customers, and finances. As a small business owner, you can use it to identify target market segments and how to appeal to those segments. The Value Proposition Canvas is a tool that can help ensure that a product or service is positioned around what the customer values and needs.