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Finding a new way to co-operate in the cultural sector

The culture and tourism sectors need new skills and business models to create innovative products. South-East Finland – Russia Cross-Border Cooperation Programme has supported many significant projects. One of those, EDUCRO-project has been initiated to increase the level of practical business education in the culture and tourism sectors through cross-border and cross-sectoral collaboration and employing new models of educational co-creation.

In Finland and Russia people are willing to share and create new, customer-oriented cultural products and services. We will have discussions with the regional cultural and tourism organizations and companies and will find their needs and opportunities for development. Partner organizations will participate in hackathons, workshops, experiments, where they will create innovative cultural products. We will collect all the results of this cooperation, as well as the best practices and epic failures to create new international concepts and courses for cultural and travel industries.

We aim to find, develop and implement new ways of teaching. New courses will be organized to improve practical skills. Cross-border cooperation will bring vitality to the regions and new products may create work possibilities, both in Finland and in Russia. It will be an international atmosphere, training, networking, new contacts.