Planned Events


online in Zoom | 07.09.2020 | 10:00

The Festival and Event Management Masterclass is a popular programme designed to inform and inspire anyone involved in creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. It features sessions on key tasks and challenges for those involved in festivals and events both large and small including Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising. 

Paul Gudgin has been involved with the festival industry for 30 years working on an extensive range of large-scale and smaller events including the Aldeburgh Festival, City of London Festival, Durham International Brass Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe. This was an exciting period that saw the event double in scale hosting an incredible 12,000 performances and selling over 8 million tickets. Paul was the first recipient of the Arts and Business (Scotland) Award for Leadership and awarded an Honorary Degree by the University of Edinburgh. He has become widely regarded as a leading expert in the field of festival and event management and was appointed Visiting Professor of Festivals and Events for the UK Centre for Events Management at Leeds Beckett University. Paul has been engaged to deliver training by a host of organisations including the British Council, Events Tasmania, The New Zealand Association of Event Professionals, Festivals and Events Ontario, Rotterdam Festivals, the Australian Centre for Event Management and the National Arts Council of Korea.

Event programme:

  • Session 1: 10am – 10.45am – Festivals and Events during and after the Covid Pandemic

An exploration of the issues and challenges of running festivals and events during a period of great challenges for organisers.

  • Session 2: 11.00am – 11.45am – Growth and Partnerships

This session will consider how to develop and grow events over time by developing strategic partnerships

  • Session 3: 12.00 – 12.45pm – Sponsorship and Fundraising

In this session we will look at creating sponsorship proposals and consider other methods of finding income to support events

  • Session 4: 1.45 – 2.45pm – Marketing and Communications

In this part of the course we will cover key marketing considerations for festival and event managers as well as PR and digital communications.

  • Session 5: 2.45pm – 3.30pm – Festival and Event Trends, Ideas and Opportunities

A look at how festivals and events are developing, innovating and adapting. There will also be a question and answer section at the ed of this session.


The number of places is limited to enable interaction, please register by 28.08.2020, registration deadline is 12:00.


The event is free for EDUCRO project participants, but registration is required.

The language of the event is English. For any questions and concerns call or email.

046 952 2820